Your Internet Income Advisor | David John

A Stay at Home Dad's Blog Logo | David John

A Stay at Home Dad's Blog Logo | David John

As I started my Internet marketing business, I had no idea what I was getting myself into. I started selling on eBay with the guidance of John Thornhill’s 90 Day Power Seller Challenge and JL Scott’s Cracking the Auction Code. I have seen the Make Money on the Internet ads all over the Internet and thought they were all scams, but I have realized several things over the past year:

  1. You can make it big online
  2. It requires actual work
  3. It will require some learning and there are great information products to help you along the way

Statement number 3 is where I fit in to the equation. I want to be Your Internet Income Advisor and I want you to learn from me. I do post how to videos on YouTube about internet marketing skills that I have learned. I plan to post and maybe host videos on this blog. I would like the videos to be well done and about what my readers want. If you do not know how to do something, use my Contact Me Form to send me questions or video ideas or post a comment.

If you want to make money online without doing any work, then you are going to think many of the information products out on the market are a scam. No matter what the product is or what the product claims, it is going to require work, at least at the beginning to implement the money making strategy. Once many of these systems are in place, the work to maintain them is minimal and you could even earn money while you sleep.

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Selling on eBay to Make Money

accounting ledger with pencil and word PROFIT
I got my start in my home based business by selling on eBay and I started this Internet marketing venture at the prompting of my brother-in-law, JL Scott. He knew my family was just getting by on what my wife and I were making as high school teachers and asked me if I would be interested in earning some extra money by selling on eBay. My interest was peaked and my work from home business was born. The really cool thing about selling on eBay is that anyone can do it.

I am about to make a bold statement: there is only one way to make money on eBay. Just a quick scan at the eBay home page will show you at least ten different items for sale on eBay, but the keyword in the first part of this sentence is ‘sale’. To work from home and make money on eBay you must sell something. Many people are under the impression if you start an online auction on eBay the item will sell. That is not necessarily true. The item might sell, but without the proper eBay market research, it might not sell for the highest price possible. If you trying to establish an eBay business, then you will want every online auction that closes to close for the highest price possible.
To increase the closing rates and profits on an eBay auctions there are several areas that one should consider researching:

    Type of auction
    Starting day
    Listing duration
    Ending day
    Keywords
    Staring price of regular auction, price of BIN (Buy It Now) auction
    Listing enhancements.

I primarily have sold information products (eBooks) on eBay. Depending on how you want to run your eBay business, selling eBooks on eBay can run on virtual autopilot. There is software created and sold by Paul Ponna, called Auction Acrobat which integrates eBay, PayPal and Kunaki to automate the entire shipping process. Using an order fulfillment company like Kunaki will decrease profits because of a slightly higher shipping cost, but it frees up time to concentrate on converting eBay customers into customers outside of eBay.

Selling eBooks alone on eBay is not the only way to start an eBay business. I have seen eBay sellers, like myself, sell only eBooks and I have seen eBay sellers dominating a niche and selling one information product. For the second group, of eBay sellers, by selling eBooks, they increase their bottom line in two ways.

First, they increase the amount of money they make. Even if these sellers use a fulfillment company for these orders, they are selling the eBooks for no less than $9.97 and if they are selling 100-200 per month, that is between $997 and $1,994 in sales. So, even if the profit on each item sold was say $5, that would mean an extra $500 – $1,000 of income and it is on virtual autopilot.
Secondly, the additional eBook sales count toward PowerSeller status. There are several benefits to obtaining PowerSeller status on eBay, one of which is PowerSellers receive discounts on final value fees and listing upgrade fees.

Since these sellers have established themselves in a niche, they have credibility as an eBay seller and will be successful selling almost any eBook about how to sell on eBay.

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Make Money with Resale Rights

At some point I will make a post about the types of resale rights there are in the Internet marketing business. I just came across a collection of private label rights (plr) products and I plan on selling them on eBay. That is the really cool thing about plr products; you can resell them as yours! You can put your affiliate links in the book and edit them as you please. You can use them as web content or the content can even be broken down into articles to be submitted to article directories.

When you receive private label rights products, it is rare to get full plr’s. If you do, then you can sell the private label rights with the product. If you do not receive master private label rights to a product, then you can only sell master resell rights to your buyer.

Either way, you are making money if you are selling this book. Now, how do you sell these resale rights products? Well, as I see it, there are two ways to make money selling eBooks. Sell them on eBay or sell them through a website. Both ways will require some skill and to be done right, some, but not much skill in html code. All you have to do is find where things go. Html is a very organized language and easy to navigate.

If you decide to sell you resale rights products on eBay you will need to ship an actual product. Back in March of 2008, eBay changed their regarding policy on information products. eBay required sellers to ship an “actual product”. Many, if not all, true information products can be delivered digitally. That is one of the greatest advantages of selling information on the internet; the business can be set on auto pilot. You spend some time getting your sale pages, auto responder and thank you and download pages ready to go. Do some promotion and go on a vacation or go back to work at you day job and have enough money to pay off you bills with extra put aside for your vacation.

Anyway back to eBay, most eBay sellers moving information products are shipping the product on an interactive CD-ROM. I have heard of cases where the products were being shipped on inexpensive flash drives. It was a bonus the resale right product that was purchased. However you decide to ship is up to you. Personally, I used CD-ROM’s to ship my information products on eBay. I am currently looking into a fulfillment company to ship my CD-ROM’s. It will cut a little bit into the profit, but I will be using eBay to build a marketing list. Through that list, I will be able to market them directly. By market them directly, I mean I will try to up sell them a product or recommend a free give away to a membership site.

Anyway, the point is eBay is a great place to build a customer base. Though eBay can change the rules, it is one of the most visited sites on the internet. Millions of consumers monthly make the possibilities endless. You can build a very large customer base on eBay and turn it into a lucrative ecommerce business and if you are in the business of information products, it can run itself.

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Website Traffic

January 27, 2009 by David John · Leave a Comment
Filed under: Driving Traffic, Research 

I am currently learning how to drive traffic to websites. The overall goal for me to drive traffic to any website is to make money! I have started this blog as a place to share my thoughts on what I learn as I grow into a full time internet marketer.

As I learn what it takes to drive targeted traffic to a web site, web page or even a blog, I am taking notes and want to share some of what I learn with the world.

If you want to make money online and you want to work from home you are going to need to develop traffic to your content. You could have the BEST original content on your website, but without consistent and interested visitors, you CANNOT reap the rewards.

Read more

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Search Engine Optimization, What Is It?

January 20, 2009 by David John · Leave a Comment
Filed under: search engine optimization 

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top.

It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.

Algorithms can differ so widely that a web page that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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7 Ways to Drive Laser-Targeted Traffic

January 18, 2009 by David John · Leave a Comment
Filed under: Driving Traffic 

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

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3 Quick and Easy Ways To Build A Profitable Opt In List

January 11, 2009 by David John · Leave a Comment
Filed under: Email Marketing, Optin List Building 
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit. In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures. So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly. Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

  1. Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

    Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about. The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

  2. Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

    While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

  3. Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

    Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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