eBay Updates Scheduled to Take Place
Released July 2009, eBay will make further policy changes. As with most eBay updates, there are several changes that will take place to help the seller. Some of these changes are performance based, but some are for sellers of all levels. Even if you only close one auction a month on eBay, there are changes to help you too.
Many eBay sellers become focused on receiving 5 and a high and a detailed seller rating(DSR), but eBay would rather have you avoid getting 1’s and 2’s. To benefit eBay’s new policy, focus on minimizing the number of low ratings and not on your average DSR. eBay sellers will be rewarded for having repeat customers. Isn’t that the goal of any business? What is really cool, eBay is giving access to a monthly review of the DSR and October will be feeding DSR daily into the Seller Dashboard. eBay becomes easier!
eBay is finally starting to recognize the low volume seller. If you are not an eBay PowerSeller, you can still benefit from eBay PowerSeller discounts. eBay is introducing a new status: eBay Top-rated seller. It adds to the discounts an eBay PowerSeller can receive and includes the high quality service given by the low volume eBay seller. This will include all eBay sellers with less than 400 sales per year. An eBay seller with less than 400 annual sales status will be evaluated every three months. All other sellers will be evaluated every 12 months.
Eventually, eBay will replace the current structure on evaluating sellers. As mentioned before, the focus will be on limiting the number of DSR’s of 1 and 2. By October of 2009, all eBay seller will have to have DSR’s of 1’s and 2’s on as many as 3% of closed eBay auctions, no more than 4% on communication, 4% for shipping time and no more than 4% for shipping and handling charges. For April 2010, all eBay seller will have to have DSR’s of 1’s and 2’s on as many as 1% of closed eBay auctions, no more than 2% on communication, 2% for shipping time and no more than 2% for shipping and handling charges. eBay sellers will be penalized in search standings and possibly be restricted from selling.
eBay is allowing sellers to perform some analytics with their new search visibility tool. It is designed to help you: determine where listings are appearing in search results, how many views each listing gets, listing conversion rate, and it allows for split testing different auction styles or auction formats.
eBay sellers will no long be able to offer the buyers insurance. eBay has found that other online market places do not offer insurance and that could make potential buyers leery of going through with transactions. An eBay seller could buy the insurance and pass the cost onto the customer in the shipping and handling charges or the seller could not use insurance. Remember, eBay maintains that the product is the responsibility of the seller until it the buyer receiver the product.
To stick with the new theme of quality and relevant search results, eBay will be retiring: Featured Plus, Border, Highlight, Gift services, ProPack and Homepage Featured. These changes will take affect October 1, 2009. Finally, eBay will be rewarding solid sellers and well crafted auction titles. No longer will any eBay seller be able to buy the top search result with a listing upgrade, the first spot will have to be earned!
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Comments
2 Comments on eBay Updates Scheduled to Take Place
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MichaelR on
Thu, 10th Sep 2009 8:12 pm
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David John on
Wed, 7th Oct 2009 10:26 pm
It’s a bout time ebay take care of its low volume seller. Non power sellers are the life blood of ebay because these guys also buy their items from ebay unlike the power sellers which I think has their own sources.
There is no doubt Michael. It is nice to have recognition for being a quality eBayer. I think what people do not understand, is that you do not have to be a big time seller to be apart of the eBay community.
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