Copy Writing versus Copywriting – Writing Quality Sales Copy
Copywriting or copy writing, which is correct? It really does not matter. Weather you are trying to write sales copy for a product or you are writing copy for a free give away, it is important to get into the mind of the target customer and motivate them to take advantage of the free download or to purchase the product. Of course, if you are selling a product, there are other factors that figure into the overall equation, but you can have a very simple looking sales page with great sales copy and it will convert like crazy. On the other hand, you could have the best looking sales page with horrible sales copy and it will barely convert at all.
So, how do you write good sales copy? Well, it is similar to writing content for blogs or websites, but it will be geared toward getting the visitor to follow through with the action the sales copy is being written. Below there are questions to guide you through the copy writing process.
Why did I create my product/program that I am selling?
What are the main benefits my customers will receive from my product?
Why did I do it/create the product in the first place?
What are the three biggest benefits that would make the visitor want it now?
What are the customer’s fears around this area of their lives?
What are their biggest frustrations?
What are the little things that nag the customer?
What do they worry about?
What will my program do for them?
What will they gain when they put my program to use?
How are they looking to change their lives?
The process of writing copy or writing sales copy is much easier if you have a good idea of your target customer. If you can narrow down the target customer by age, gender, location, race and other factors, the easier it will be to answer most of the questions listed above.
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