How To Blog For Money – Short Tail verus Long Tail Search Terms
Is 11,000 searches bad?
While I was doing some competitive keyword research today, I came up with this great idea on how to use Google research and the Google analytics. I used the search terms:
How to blog for money
and
“How to blog for money”
The difference is the quotations in the second search phrase. This creates a long tail search term. It is considered one word because of the quotation marks. The first search consists of numerous short tails such as: blog, money, blog money, how to blog for money and other related keywords.
When I searched: How to blog for money, there were 185,000,000 results and there were all of the variations of short tail version of “How to blog for money”. Of the first 100 results on 11% had the long tail phrase “How to blog for money”.
The search result for “How to blog for money” came back with only 11,000 results and every entry on the first page had the long tail phrase in it somewhere.
So, I move over to my google analytics account to find related keywords to use in a post about blogging and I discovered there was a no difference in the related keywords and under the short tail version search results showed “how to blog for money” as a keyword related to the original search phrase which gave the same results for “how to blog for money”. So, I learned valuable lesson today about searching on google and google analytics.
Google will give you the number of search results for a long tail search term only if you put the quotes around it and will give the results for all of the search terms that are related to the long tail version, thus giving many more results.
Google analytics will give how many searches were matched for that particular keyword and subsequent long tail variations and short tail versions of the search term entered. Also, google analytics gives an approximate amount of advertiser competition with a shaded bar. The more the bar is shaded, the more the competition and the higher the price per click on ads.
So, my original question is off the mark, because I asked are 11,000 searches to few and I should have asked are 11,000 search results too many to compete with for my search term? And still that question is not narrow enough yet! I should ask if competing with 11,000 search results with only 320 matches world wide worth competing for?
What do you think?
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Comments
2 Comments on How To Blog For Money – Short Tail verus Long Tail Search Terms
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MichaelR on
Thu, 10th Sep 2009 8:09 pm
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aidaneffect on
Wed, 10th Mar 2010 3:32 pm
Whoah no comments here yet?
Anyways that’s a good observation though 11k isn’t that few so I guess its okay. Noe let me just fire up my Google and do the same long tail and short tail comparison.
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