Copy Writing versus Copywriting – Writing Quality Sales Copy
Copywriting or copy writing, which is correct? It really does not matter. Weather you are trying to write sales copy for a product or you are writing copy for a free give away, it is important to get into the mind of the target customer and motivate them to take advantage of the free download or to purchase the product. Of course, if you are selling a product, there are other factors that figure into the overall equation, but you can have a very simple looking sales page with great sales copy and it will convert like crazy. On the other hand, you could have the best looking sales page with horrible sales copy and it will barely convert at all.
So, how do you write good sales copy? Well, it is similar to writing content for blogs or websites, but it will be geared toward getting the visitor to follow through with the action the sales copy is being written. Below there are questions to guide you through the copy writing process.
Why did I create my product/program that I am selling?
What are the main benefits my customers will receive from my product?
Why did I do it/create the product in the first place?
What are the three biggest benefits that would make the visitor want it now?
What are the customer’s fears around this area of their lives?
What are their biggest frustrations?
What are the little things that nag the customer?
What do they worry about?
What will my program do for them?
What will they gain when they put my program to use?
How are they looking to change their lives?
The process of writing copy or writing sales copy is much easier if you have a good idea of your target customer. If you can narrow down the target customer by age, gender, location, race and other factors, the easier it will be to answer most of the questions listed above.
How To Sell On eBay Tips for Beginners
eBay Seller ID Complete-Home-Business-Guide
Do you need tips for beginners to sell on eBay? Then your in the right place. These tips for selling on eBay will get you started. Selling on eBay can seem intimidating, but it is not! You just need to become comfortable with the site and where to click.
eBay is a great place to sell all kinds of the and to make money. Seriously, anything that is lying around the house could be a possible sale, which means more money in your pocket! There are a few things you should do before stating to sell on eBay.
If you have never been to eBay, you should go there and check it out. Have you been thinking about buying a new TV? Search eBay for exactly what you are looking to buy. eBay is easy to navigate. Check out eBay Pulse. It shows you the most popular eBay listings.
After you become comfortable on eBay and you are going to sell something, you should first create your accounts at eBay and PayPal. eBay owns PayPal and nearly every transaction is done through PayPal. Both sites are going to collect your contact information and you will need to verify both accounts through and email address. Depending on how your business grows, may need to have more than one PayPal and eBay account, but you don’t need to worry about that now. You will need a verified credit card for PayPal.
Now that you are all signed up and ready to sell, you can consider the item(s) you will be selling on eBay. You will research eBay on eBay. Search for items like yours or as similar to yours as possible. I am getting ready to sell my wife’s maternity clothes and when I first researched, I searched for the term “maternity clothes”. At the top of the list was a pair of designer jeans for $80. I realized, that I was not trying to compete with 1 pair of NEW designer jeans. I needed to dig deeper and search for a more specific phrase. I tried “used maternity clothes” and I had found 12 listings that had recently ended. All of the listings were “lots” and contained 9-18 articles of clothing in them. 9 out of the 12 listings closed with a sale well above the starting price. Now I know how to set up my auction, determine the amount I should start the auction and determine how long to let the auction run.
Also, you should be aware that eBay and PayPal charge fees. On eBay there are 2 fees you will pay to list your auction. The Listing Fee is a percentage of the starting value of the auction. The Listing Fee is NOT optional. The second fee you may pay would be from listing upgrades such as bolding your title or highlighting the entire listing in the search results. This upgrade increase your visibility, which may increase the probability of a sale. Bolding and highlighting are only 2 of the many options to choose from the upgrades available. There is a fee for all of these upgrades and all are optional.
Once an auction is closed or a sale is made, eBay is going to charge a Final Value Fee (FVF). Like the listing fee, the FVF is percentage based on the price at the closing of the auction. PayPal charges a fee. Depending on the type of an account you sign up for will affect the PayPal fee. Most of PayPal fees are a percentage of the amount of the transaction.
“All of the fee” are what keep some marketers away from eBay, but the amount of the fees is small compared to the amount of exposure and the amount of customers you can gain from selling on eBay.
How To Blog For Money – Short Tail verus Long Tail Search Terms
Is 11,000 searches bad?
While I was doing some competitive keyword research today, I came up with this great idea on how to use Google research and the Google analytics. I used the search terms:
How to blog for money
and
“How to blog for money”
The difference is the quotations in the second search phrase. This creates a long tail search term. It is considered one word because of the quotation marks. The first search consists of numerous short tails such as: blog, money, blog money, how to blog for money and other related keywords.
When I searched: How to blog for money, there were 185,000,000 results and there were all of the variations of short tail version of “How to blog for money”. Of the first 100 results on 11% had the long tail phrase “How to blog for money”.
The search result for “How to blog for money” came back with only 11,000 results and every entry on the first page had the long tail phrase in it somewhere.
So, I move over to my google analytics account to find related keywords to use in a post about blogging and I discovered there was a no difference in the related keywords and under the short tail version search results showed “how to blog for money” as a keyword related to the original search phrase which gave the same results for “how to blog for money”. So, I learned valuable lesson today about searching on google and google analytics.
Google will give you the number of search results for a long tail search term only if you put the quotes around it and will give the results for all of the search terms that are related to the long tail version, thus giving many more results.
Google analytics will give how many searches were matched for that particular keyword and subsequent long tail variations and short tail versions of the search term entered. Also, google analytics gives an approximate amount of advertiser competition with a shaded bar. The more the bar is shaded, the more the competition and the higher the price per click on ads.
So, my original question is off the mark, because I asked are 11,000 searches to few and I should have asked are 11,000 search results too many to compete with for my search term? And still that question is not narrow enough yet! I should ask if competing with 11,000 search results with only 320 matches world wide worth competing for?
What do you think?
April – The Month in Review
David John | Your Internet Income Advisor
During the month of April, I did not blog as much as I would have liked, but I did accomplish several tasks that have increased my knowledge Internet marketing and I have started selling on eBay again.
The biggest accomplishment of the month had to be the automation of my eBay information product business. I discovered a great tool that integrates eBay, aweber and Kunaki. I hope all of you know what eBay is by now.
Aweber is an auto responder email service that allows an Internet marketer or any marketer, to capture a visitor’s contact information such a name and email address with a double opt in (this complies with the Canned Spam Act). The double optin requires the user to click a verification link to receive the requested information. This way, you can email offers and content to the visitor and make money through the products that you promote.
Before I discovered Kunaki, I was burning and creating all of the eBooks I sold on eBay. Though this is not a difficult task, it is very time consuming and I wanted to use that time to market my business and website, so I went in search of a way to automate this eBay business and Kunaki was the solution. Kunaki is a company that allows you to upload digital media and the artwork that makes up the DVD case or CD case.
With the use of Auction Acrobat software, I have integrated eBay, aweber and Kunaki. Now, all I have to do is find new information products to sell and due my eBay market research.
Another milestone I reached during April 2009, I finally decided on a blog theme and a I created a landing page for my main domain: Your Internet Income Advisor. By making a change to the landing page of my domain, I decreased the bounce rate by 50% in a months time. This means more visitors are interacting with my website and blog for a longer period of time. The longer a visitor stays on your site the better! The longer a visitor stays on your site could mean that there is quality content worth reading.
I found a better monetization model for my blog and website. At first, I was using Google’s Adsense as a major part of monetization model. Though Google is huge and the tools are easy to implement on any website, there is one problem: the payout is very low. Because of this very low payout, I wanted to use an affiliate program that had higher payouts. I have always known about ClickBank, but was unaware of the nifty tools they provided for users. If you look to the right, you will see a section called sponsors. Well, that is a ClickBank similar to Google’s Adsense. The major difference, as put by JL Scott, “Adsense pays pennies, whereas ClickBank pays dollars.”
Products That I Recommend
Rob Benwell's Blogging to the Bank
Rob Benwell is only a mere 22 years old and has already made a fortune using this method. Early last year he sharing his secrets with the world in his highly successful Blogging To The Bank ebook and has made making money online a whole read more.
The 90 Day PowerSeller Challenge v3.0
John Thornhill is one of the top information sellers on the Internet. He consistent makes $100's per day from just selling eBook on eBay (R). In his book he reveals his eBay seller ID. This is virtually unheard of in the world of eBay, click here to read more.
Buying and Selling on eBay and the WWW
This is eBay (R) PowerSeller Richard Fenn's Complete Newbie's Guide To Selling on eBay and the World Wide Web. In it you will learn how to create and operate 2 sources of income! To find out more, click here.
