Target Customer Defining with Online Marketing Tools
Filed under: Driving Traffic, Internet Marketing, Research, Social Networking, Target Customer, Video Marketing, You Tube
Internet marketing is a growing way for individuals to make money working from home. There are many people making a good living by developing multiple sources of income online. Whether you are marketing the Internet or you are marketing via other media sources, you need to keep be able to identify your target customer. The better you understand your customer, the easier it will be for you market them.
Questions you should ask yourself when defining your target market or target customer:
- Are they men or women?
- What is the current income level? How old are they?
- Where are they located?
- What do they want?
- What are their key problems?
- What are their key problems?
- What can I exclude about my target customer?
By answering the above questions with as much detail that you can, you can start to define you target customer and/or target market. As I started selling on eBay, I had no clue about the need to define potential customers were or the importance of being able to define them. As I moved from eBay to the Internet in my efforts to increase my online earning potential, I discovered that just because someone finds your website does not guarantee they will interested in buying from you or your sponsored links. You need to target your traffic and targeting you traffic means you need to have clearly defined target customer.
I use You Tube to help get my name out there and to drive targeted traffic to my web site and blog. My user name on You Tube is daveatchbgdotcom. Since all of the videos I create for You Tube are centered around my target market (Internet marketing), if some watched my video and then visits my blog, I have created targeted traffic.
A great free online marketing tool can is found right on You Tube and is a free service provided for each video you upload. It is call ‘Insight’ and can be found for each video. With You Tube Insight you can research:
- How many views each video has gotten and the location by country
- How people found your video
- For each ‘search’ it will list out the keywords used to find your videos
- It shows all sites that are embedding your videoIt shows related videos and their titles
- The age and gender of the viewers
By using youtube’s insight, you can determine what keywords to use on your website, blog, or other youtube videos. Also, you should use this information to refine your definition of your target customer.
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2 Comments on Target Customer Defining with Online Marketing Tools
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How to Successfully Sell on eBay - Ten Steps to Selling on eBay | A Stay at Home Dad's Blog on
Wed, 15th Jul 2009 12:48 am
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EmpireeIcer on
Sun, 11th Oct 2009 4:12 am
[...] wrote about how to identify a target customer and what you want to sell in previous posts. When you decide to sell on eBay, you will want to take [...]
Hello, it really interesting, thanks
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