Target Customer Defining with Online Marketing Tools
Filed under: Driving Traffic, Internet Marketing, Research, Social Networking, Target Customer, Video Marketing, You Tube
Internet marketing is a growing way for individuals to make money working from home. There are many people making a good living by developing multiple sources of income online. Whether you are marketing the Internet or you are marketing via other media sources, you need to keep be able to identify your target customer. The better you understand your customer, the easier it will be for you market them.
Questions you should ask yourself when defining your target market or target customer:
- Are they men or women?
- What is the current income level? How old are they?
- Where are they located?
- What do they want?
- What are their key problems?
- What are their key problems?
- What can I exclude about my target customer?
By answering the above questions with as much detail that you can, you can start to define you target customer and/or target market. As I started selling on eBay, I had no clue about the need to define potential customers were or the importance of being able to define them. As I moved from eBay to the Internet in my efforts to increase my online earning potential, I discovered that just because someone finds your website does not guarantee they will interested in buying from you or your sponsored links. You need to target your traffic and targeting you traffic means you need to have clearly defined target customer.
I use You Tube to help get my name out there and to drive targeted traffic to my web site and blog. My user name on You Tube is daveatchbgdotcom. Since all of the videos I create for You Tube are centered around my target market (Internet marketing), if some watched my video and then visits my blog, I have created targeted traffic.
A great free online marketing tool can is found right on You Tube and is a free service provided for each video you upload. It is call ‘Insight’ and can be found for each video. With You Tube Insight you can research:
- How many views each video has gotten and the location by country
- How people found your video
- For each ‘search’ it will list out the keywords used to find your videos
- It shows all sites that are embedding your videoIt shows related videos and their titles
- The age and gender of the viewers
By using youtube’s insight, you can determine what keywords to use on your website, blog, or other youtube videos. Also, you should use this information to refine your definition of your target customer.
Selling on eBay to Make Money
Filed under: Resale Rights on eBay, Research, eBay Research, eBay Strategy
I got my start in my home based business by selling on eBay and I started this Internet marketing venture at the prompting of my brother-in-law, JL Scott. He knew my family was just getting by on what my wife and I were making as high school teachers and asked me if I would be interested in earning some extra money by selling on eBay. My interest was peaked and my work from home business was born. The really cool thing about selling on eBay is that anyone can do it.
I am about to make a bold statement: there is only one way to make money on eBay. Just a quick scan at the eBay home page will show you at least ten different items for sale on eBay, but the keyword in the first part of this sentence is ‘sale’. To work from home and make money on eBay you must sell something. Many people are under the impression if you start an online auction on eBay the item will sell. That is not necessarily true. The item might sell, but without the proper eBay market research, it might not sell for the highest price possible. If you trying to establish an eBay business, then you will want every online auction that closes to close for the highest price possible.
To increase the closing rates and profits on an eBay auctions there are several areas that one should consider researching:
- Type of auction
Starting day
Listing duration
Ending day
Keywords
Staring price of regular auction, price of BIN (Buy It Now) auction
Listing enhancements.
I primarily have sold information products (eBooks) on eBay. Depending on how you want to run your eBay business, selling eBooks on eBay can run on virtual autopilot. There is software created and sold by Paul Ponna, called Auction Acrobat which integrates eBay, PayPal and Kunaki to automate the entire shipping process. Using an order fulfillment company like Kunaki will decrease profits because of a slightly higher shipping cost, but it frees up time to concentrate on converting eBay customers into customers outside of eBay.
Selling eBooks alone on eBay is not the only way to start an eBay business. I have seen eBay sellers, like myself, sell only eBooks and I have seen eBay sellers dominating a niche and selling one information product. For the second group, of eBay sellers, by selling eBooks, they increase their bottom line in two ways.
First, they increase the amount of money they make. Even if these sellers use a fulfillment company for these orders, they are selling the eBooks for no less than $9.97 and if they are selling 100-200 per month, that is between $997 and $1,994 in sales. So, even if the profit on each item sold was say $5, that would mean an extra $500 – $1,000 of income and it is on virtual autopilot.
Secondly, the additional eBook sales count toward PowerSeller status. There are several benefits to obtaining PowerSeller status on eBay, one of which is PowerSellers receive discounts on final value fees and listing upgrade fees.
Since these sellers have established themselves in a niche, they have credibility as an eBay seller and will be successful selling almost any eBook about how to sell on eBay.
A New Page and a New Theme
Filed under: Being Dad, Internet Marketing, Resale Rights on eBay, Website Updates
As I grow my online business and blog, I continually think about my target audience. Who am I really trying to sell to? At this point, I have two groups in mind. First is the eBay group. I became an eBay PowerSeller in a matter of 4 months. One of the information products that help me achieve this status was the 90 Day PowerSeller Challenge.
Now see what I did there? I just exposed my reader to a link, a link to a product that I am selling. You have to keep thing like that in mind when you are marketing the internet. When people reach your page, what and how are you going to try and sell them? I exposed my reader to a link to a product that I sell. It is full of useful information and it is a product that I personally used and put into action and I personally recommend the 90 Day PowerSeller Challenge.
Anyway, back to my original point. Who am I trying to attract to my blog and web page? This is the Internet and this is a public page, so anyone can view it and I encourage that activity. Anyone that wants to discuss what I post about can participate in a Stay at Home Dad’s Blog. I want to be a work at home dad and have just started to learn about Internet marketing. If you are a stay at home dad and want to share your experiences check out any of the posts tagged as Being Dad. If you are interested in what I am doing or have done in my quest to build a home based business checking out posts in Driving Traffic, Email Marketing, or Opt in List Building.
So the second group in mind is dads that currently work from home or that want to work from home. I strive to move from one of those groups to the other group. I want to be the good stay at home dad. I want to use my blog as a way to communicate what is going, but I do not want to turn off potential customers by sharing too much personal stuff. So, I decided to keep any family business under the Being Dad page. I just added a new page under Being Dad called An Evening with the Girls one of my recent experiences playing with the kids.
Finally, I think I have finally decided on blog style. If you stop by, feel free to comment.
Products That I Recommend
Rob Benwell's Blogging to the Bank
Rob Benwell is only a mere 22 years old and has already made a fortune using this method. Early last year he sharing his secrets with the world in his highly successful Blogging To The Bank ebook and has made making money online a whole read more.
The 90 Day PowerSeller Challenge v3.0
John Thornhill is one of the top information sellers on the Internet. He consistent makes $100's per day from just selling eBook on eBay (R). In his book he reveals his eBay seller ID. This is virtually unheard of in the world of eBay, click here to read more.
Buying and Selling on eBay and the WWW
This is eBay (R) PowerSeller Richard Fenn's Complete Newbie's Guide To Selling on eBay and the World Wide Web. In it you will learn how to create and operate 2 sources of income! To find out more, click here.
